Google Tech Talk February 3, 2011 Presented by Ken Wilbur, Assistant Professor of Marketing, Duke University, Fuqua School of Business ABSTRACT Traditional advertising influences consumer information search, and consumers increasingly use television and internet simultaneously. This paper finds a significant association between television advertising for financial services brands and consumers' tendency to choose branded keywords (eg "Fidelity") rather than generic category-related keywords (eg "stocks"). This effect is largest for young brands during standard business hours with an elasticity (.07) comparable to extant measurements of advertising's impact on sales. However, television advertising is not correlated with category search incidence. These findings show that practitioners should account for cross-media synergies when planning, executing, and evaluating both television and search advertising campaigns. The results also show why and how the search advertising literature should enrich its modeling of competition among advertisers. Google TechTalks are designed to disseminate a wide spectrum of views on topics including Current Affairs, Science, Medicine, Engineering, Business, Humanities, Law, Entertainment, and the Arts. DISCLAIMER The views or opinions expressed by the guest speakers are solely their own and do not necessarily represent the views or opinions of Google Inc.
Showing posts with label Online. Show all posts
Showing posts with label Online. Show all posts
Friday, January 20, 2012
Thursday, December 29, 2011
Service Learning Project (HQ): Online Educational Games Weblist/Software for Girls (K-6)
Art Resources + Online Painting/Drawing Program Denver Art Museum Explore ancient cultures and artworks with interactive slideshows www.wackykids.org Sumo Paint A free online image editor and painting program with similar features and layout as Adobe Photoshop. This program is suitable for more complex photo editing and the website also has an online gallery, therefore, this website would be more appropriate for grades 6 and older. www.sumopaint.com Sketchpad A simple online painting program with dynamic brushes, this website would be suitable for all grades. Younger students may need initial help with choosing colors, but the program is largely intuitive. mugtug.com Math & Science Resources + Homework Help NASA Student Resources Games about aeronautics, physics, science trivia, space trivia (K-8) www.nasa.gov Online Math Tools Manipulatives, geometry pegboards, fraction modeling, graphing calculator, math facts (K-8) www.theteachersguide.com Tower of Hanoi Math Logic Puzzle nlvm.usu.edu Cool Math Games Flash games, spatial reasoning puzzles, practice math facts (K-6) www.coolmath-games.com Funbrain Games Math, reading, spelling, and writing games (K-6) www.funbrain.com Interactive Human Body Riddle Book (Grade 2-3) www.apples4theteacher.com Interactive Fridge Magnets Create wacky stories with nouns, verbs, and adjectives www.apples4theteacher.com Science Homework Help education.jlab.org Math & Science Trivia education.jlab.org Josie True An online adventure game for ...
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